TRADITIONAL MEDIA

After three years of intense meetings and disputes between Google and the French media, the French Competition Authority has just approved an agreement document between the parties, which obliges the Alphabet Inc. corporation to pay for the journalistic content it distributes. What is the agreement reached by the French media with Google? By: Gabriel E. […]

French Competition Authority ends dispute with Google Read More »

The consolidation of prosumption and the growth of social media allowed the emergence of the cultural phenomenon of Influencers: people who, due to the number of followers in the networks and their ability to impact their audiences, monetize publications and content, reaching a lucrative business model, which, although it has been consolidated globally, several studies

The Rise and Fall of the Influencer Phenomenon Read More »

By: Gabriel E. Levy B. An analysis published by MIT Technology Review, the specialized media of the Massachusetts Institute of Technology[1], found that as a consequence of the growth of deepfakes and the improvement of the technologies they use, the biggest risk we will face in the next decade will not be the false news

Disinformation as a Political Weapon Read More »

Although the media with experience or of reference have more and more difficulties concentrating audiences, as the fake news has consolidated as a problematic phenomenon worldwide. These same media are recovering the field of credibility, receiving enough oxygen to glimpse again a promising future in this chaotic ecosystem of digital communication. What is the future

The vindication of the media Read More »