The consolidation of prosumption and the growth of social media allowed the emergence of the cultural phenomenon of Influencers: people who, due to the number of followers in the networks and their ability to impact their audiences, monetize publications and content, reaching a lucrative business model, which, although it has been consolidated globally, several studies […]
The Rise and Fall of the Influencer Phenomenon Read More »
When we share our data on social media and the Internet in general, the privacy policy of most online platforms assure us that our information will remain anonymous, however, an investigation recently conducted by The New York Times, regarding the tracking of the capitol assailants in recent days, revealed that, it is very simple to
The great “Anonymous Data” farce Read More »
A change in WhatsApp’s privacy policy that allows the sharing of commercial information with Facebook’s platform in some specific cases triggered the largest attempt to disband users in the history of this communications platform, raising the number of downloads of other similar applications such as Telegram, Signal or Line. Are users’ concerns about WhatsApp justified?
WhatsApp and the indignation of its users Read More »
Although every day millions of people use it and benefit from its practicality, few know of the existence of this service and the controversy it generates. Zero Click represents an important time saving for users and Internet traffic, but it is also a parasitic model that ends up harming information and content providers. What is
Zero Click: Google’s controversial strategy Read More »
At the end of the last century, a current of Latin American theorists proposed a disruptive dimension of communications that was called Theory of Mediations, which rebuild the way of interpreting the relations between media and viewers. It also dimensioned a new intercultural space absent in many of the previous theories of communications.After three decades
Communicative mediation in the times of influencers Read More »
