The consolidation of prosumption and the growth of social media allowed the emergence of the cultural phenomenon of Influencers: people who, due to the number of followers in the networks and their ability to impact their audiences, monetize publications and content, reaching a lucrative business model, which, although it has been consolidated globally, several studies […]
The Rise and Fall of the Influencer Phenomenon Read More »
E-commerce, cloud storage and online video behemoth, Amazon Inc., recently announced that it has reached an agreement with MGM Holdings to acquire the movie conglomerate for $8.5 billion, a move that highlights that the company owned by tycoon Jeff Bezos is ready to use heavy artillery in the video streaming war. What are the implications
Prime Video strengthens its offer with MGM Read More »
Although Google has transformed the scope of Internet searches, making an exponential leap in the improvement of information classification and identification models and methodologies, as the inexhaustible production of data reaches almost infinite volumes of bytes, the world is urging for new technologies to efficiently manage the avalanche of information that is produced every second
The Challenge of Finding What We Are Looking for on the Web Read More »
Computerized mobile telecommunications devices, better known as smartphones, have marked one of the most important technological revolutions of this century. The evolution of telephony managed to consolidate the so long desired omnipresence in movement, passing through photography and video in the immediate vicinity, to the possibility of portable connection with internet access, which in turn
MOBILE DEVICES, THE PORTABLE, INDIVIDUAL AND NOMADIC EXPANSION OF DIGITAL SERVICES Read More »
By: Gabriel E. Levy B. As YouTube evolved, its owner, Alphabet Inc. (Google), focused on perfecting the platform’s algorithm, giving it the reach of a powerful social media. 70% of the content that users watch originates from the platform’s automatic recommendations, generating an unprecedented type of adherence and addiction in the consumption of online video,
The change in the YouTube algorithm worries experts Read More »
