The consolidation of prosumption and the growth of social media allowed the emergence of the cultural phenomenon of Influencers: people who, due to the number of followers in the networks and their ability to impact their audiences, monetize publications and content, reaching a lucrative business model, which, although it has been consolidated globally, several studies …
STUDIES
An article published by Nature [1], one of the most prestigious scientific journals of the world, recently spread a study carried out by researchers from the MIT Media Lab of the Massachusetts Institute of Technology (USA). The research involved more than 40 million people all over the world and its surprising conclusions reveal, among many other …