SOCIAL MEDIA

Although so far the 3D technology, especially in film and television, seems to be a mere fad that has not transcended into the mass habits of use, large Internet technology companies are betting on its implementation along with augmented reality, to create much more immersive and realistic experiences in the use of the Internet. What […]

Metauniverses and the Internet of the Future Read More »

Social psychologists Jonathan Haidt and Jean M. Twenge recently published a report in The New York Times in which they show that although the COVID-19 pandemic significantly increased the levels of depression and anxiety, especially in young people and adolescents, the origin of the massification of this phenomenon began a decade ago, possibly as a

Smartphones, Social Media and Depression the Other Pandemic Read More »

In the collective imagination, the Internet is synonymous with plurality, largely because people can freely express their opinions, and in most Western countries, there are no restrictions on the publication of content; however, the provision of the multilayer services that make up the network are in the hands of a few players, which constitutes a

The Invisible Risk of Internet Concentration Read More »

The consolidation of prosumption and the growth of social media allowed the emergence of the cultural phenomenon of Influencers: people who, due to the number of followers in the networks and their ability to impact their audiences, monetize publications and content, reaching a lucrative business model, which, although it has been consolidated globally, several studies

The Rise and Fall of the Influencer Phenomenon Read More »

Computerized mobile telecommunications devices, better known as smartphones, have marked one of the most important technological revolutions of this century. The evolution of telephony managed to consolidate the so long desired omnipresence in movement, passing through photography and video in the immediate vicinity, to the possibility of portable connection with internet access, which in turn

MOBILE DEVICES, THE PORTABLE, INDIVIDUAL AND NOMADIC EXPANSION OF DIGITAL SERVICES Read More »

By: Gabriel E. Levy B. As YouTube evolved, its owner, Alphabet Inc. (Google), focused on perfecting the platform’s algorithm, giving it the reach of a powerful social media. 70% of the content that users watch originates from the platform’s automatic recommendations, generating an unprecedented type of adherence and addiction in the consumption of online video,

The change in the YouTube algorithm worries experts Read More »

The creator of the controversial documentary The Social Dilemma, Jeff Orlowskien, recently assured that “Social media is ending democracy” [1]. This affirmation that coincides with what was stated by Facebook Co-founder Chris Hughes, who considers that this company has to be dissolved due to the “uncontrollable power it holds” [2], at the same time that

Neutrality and Transparency of Algorithms Read More »

Although the media with experience or of reference have more and more difficulties concentrating audiences, as the fake news has consolidated as a problematic phenomenon worldwide. These same media are recovering the field of credibility, receiving enough oxygen to glimpse again a promising future in this chaotic ecosystem of digital communication. What is the future

The vindication of the media Read More »

The CMA (UK Competition and Markets Authority) recently published a rigorous report about markets of digital platforms and online advertising [1], which, among other aspects, concludes that in this area of the economy “competition is not working well, causing substantial damage to consumers and society.” Although many studies around the world have evidenced this phenomenon,

British competition authority sets off alarm bells on digital market Read More »