The consolidation of a large global information network unleashed at the end of the last century an unprecedented explosion of data and content, causing an oversupply of information sources and a subsequent shortage of audiences willing to consume them, altering the formula that explains mass communication, no longer from few to many, but from many […]

Shortage of Audiences: The Great Paradox Read More »

By: Gabriel E. Levy B. Until recently, the concepts of interactivity and media were opposite poles; in fact, the theories of communication taught in the faculties defined the receiver as a passive subject who consumed without having any influence on the message [1]. During the last century, the few existing forms of interactivity consisted of

Understanding Social and Cultural Convergence Read More »

In recent years, the term convergence has changed from being a word in the specialized academic jargon to become a concept widely used in the multiple contexts of communications, technology and social life in general. Although “Convergence” has positioned itself as a concept in the global imagination, it is important to identify that it is

Understanding and Dimensioning Convergences Read More »