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Facebook has accumulated a record of accusations and controversial situations over the past few years, a situation that was aggravated in recent days by scandalous allegations of a former company executive and a series of unacceptable interruptions in the service, which have caused an unprecedented crisis in one of the most successful and at the …

Facebook’s Moral Bankruptcy Read More »

The consolidation of prosumption and the growth of social media allowed the emergence of the cultural phenomenon of Influencers: people who, due to the number of followers in the networks and their ability to impact their audiences, monetize publications and content, reaching a lucrative business model, which, although it has been consolidated globally, several studies …

The Rise and Fall of the Influencer Phenomenon Read More »

The GlobalWebIndex study[1] published this year[2], showed that: “Latin America is the region in the world that has the highest consumption of social network applications[3]”, highlighting that the countries with the highest use are Brazil and Colombia and the population segment that uses them the most are young people and adolescents. The high dependence on …

The Wasted Power of Social Media Read More »