Television channels such as MTV, Nickelodeon or Discovery, achieved audience successes at the end of the last century through a bold strategy of incorporating humanist experts, who were in charge of designing content based on the characterization of target audiences, producing customized stories and revolutionizing the content industry. Based on the same principle, companies like […]
Content Design: From Humanists to Algorithms Read More »
“Cord-cutting” is a term used to refer to the cancellation of service that users have contracted with cable television companies. This phenomenon is widely talked about, as it saves a monthly item in consumers’ budgets and mainly affects telecommunications companies in the United States, as it is a direct consequence of the appearance of cloud
SVoD Cutting, the Hidden Crisis of OTT Read More »
Although every day millions of people use it and benefit from its practicality, few know of the existence of this service and the controversy it generates. Zero Click represents an important time saving for users and Internet traffic, but it is also a parasitic model that ends up harming information and content providers. What is
Zero Click: Google’s controversial strategy Read More »
By: Gabriel E. Levy B. Thanks to the consolidation of the Internet and the so-called information society, millions of digital media, content platforms, web portals and blogs have emerged in the world in the last two decades, causing an oversupply of information, news and content [1]. The same pace at which digital communication projects are
Monetization of Digital Content: The Greatest Possible Challenge Read More »
